[00:00:00] Ashley: Welcome to the High Earning Coaches podcast, where we talk all about how to market and sell coaching in a way that feels good to you. Each week we’ll share conversations about what’s working now in the coaching world to market and sell coaching so that you too can become a high earning coach. I’m your host, Ashley Jangro.

[00:00:23] Today we are hearing from certified master life coach and instructor Brig Johnson. Brig, thank you so much for being here

[00:00:30] Brig Johnson: today. Ooh, I love it. Thank

[00:00:33] Ashley: you. Yes, you have such a nice introduction. You have so many things going on.

[00:00:37] So I’m really excited to hear from you. So any of you, the, any of you that are listening right now during the live premiere, go ahead and put in the chat. So brick, I didn’t even enter or explain this to you. I do this as a live premiere. So I stay in the chat while we’re showing this on YouTube. So if you’re listening, let us know where you’re from, what kind of coaching you do and.

[00:00:57] Feel free throughout this episode to ask any [00:01:00] questions or leave any comments in the comment section of YouTube, and I’m here to chat and connect. So break again, thank you so much. I’m so happy to have you here and I can’t wait to hear your story. So to start out, I’m going to ask you to describe kind of what your coaching business is like today.

[00:01:16] Kind of like a general outline. And then we’re going to go back to the very beginning when you first became a coach and then kind of reverse engineer what you did to build your coaching business. So tell me about what your business is like today.

[00:01:28] Brig Johnson: Okay. My business today is I work with high achieving women one on one, um, three month or six month package.

[00:01:39] Like I help them unlock all the stuff that’s in the way. I specialize in black women. Um, And my, my thing is, is like. At some level of success, like we kind of stop gaining more success and we want more success. And that’s where my coaching comes in because I believe we have [00:02:00] to start solving for, if we want more success at that point, we got to start solving for safety.

[00:02:05] And especially if you’re marginalized identity. So sometimes. We like prioritize success and success is a poor substitute for safety. And so that’s where I live at and because they saw for safety. Meaning like I, I belong, I have relationships that feel me, my body is healthy and strong. Like those kinds of things, as far as safety is concerned, then they actually make more

[00:02:36] Ashley: success.

[00:02:37] Then success becomes easier. Cause it’s like, I love what you said that they’re using success as a, as a poor substitute for safety. Yes. And so then they can actually achieve. Success with that safety or more success. That’s so good. So let’s back up. How long have you been a life

[00:02:52] Brig Johnson: coach? I don’t know. How long have I been a life coach?

[00:02:57] I think I started in 2019 [00:03:00] is when I was like, I’m a life coach, January, 2019, whatever. So how long ago was it?

[00:03:05] Ashley: So for almost. Almost five years.

[00:03:08] Brig Johnson: Almost five years then. Yeah. Almost five years.

[00:03:10] Ashley: Wow. That’s actually really amazing to me because watching you, you know, being in the room with you, I would have thought you’ve been a life coach much longer than that.

[00:03:17] No,

[00:03:18] Brig Johnson: I got, I was certified. I think I started certification somewhere in the summer of 2018. Okay. In December 2019 and opened up my doors and like started saying,

[00:03:33] Ashley: was it uncomfortable at first to say it?

[00:03:35] Brig Johnson: Yes.

[00:03:36] Ashley: What were you doing before you became a life

[00:03:38] Brig Johnson: coach? I’m a nurse. Well, I was a nurse. I’m a retired nurse.

[00:03:43] And that this is now meaning nurse anesthesiologist wake them up, put the epidurals in heart surgery, head surgery, gallbladder GI stuff. I did the anesthesia for it. All epidurals, babies, mamas, all of it. I loved

[00:03:59] Ashley: people like you when I [00:04:00] was giving birth.

[00:04:00] Brig Johnson: Oh, I loved it too. Yeah. So interesting. I wasn’t. I wasn’t leaving something that, like, a lot of people get into life coaching because they’re leaving, they’re running from, or they’re leaving something that they didn’t love.

[00:04:14] I left a love for another love. What made you

[00:04:18] Ashley: decide to become a life coach?

[00:04:20] Brig Johnson: Actually, um, because I needed one.

[00:04:26] Ashley: That’s amazing.

[00:04:27] Brig Johnson: Right? Yeah. That, I think that’s all of us. It’s like, um, and I think the first time I saw Oprah, And then she started, she introduced, introduced the world to life coaches because she had them on and like, they had a title and a name.

[00:04:42] And so it was like 10 years and I was like, I kind of want to be one of those. I can do that. Yeah. I think I kind of want to do that, but, and I would see different things, but it would never resonate with me as far as schools and what they taught. And then I was going through a [00:05:00] heartbreak. It was. Was it, it was, yeah, I was going through a heartbreak and it was almost a year later and I was still struggling with this heartbreak.

[00:05:11] And I was in that midst of, was that, I was making that mean that that was the one because I was still heartbroken over it. So it must mean he was special and I am totally doomed forever because he was marrying somebody else. So like that right there was like, Oh my God. So my girlfriend, we were on. On a rooftop in Thailand.

[00:05:35] Cause that’s what you do when you’re when you’re have

[00:05:37] Ashley: a heartbreak. Okay.

[00:05:39] Brig Johnson: You go to Thailand, right? Yeah. So we didn’t want to do anything that day. So I was on a rooftop and she was in a program and she was like, I think you need. To see this and she said, and I think they need you. And I was like, [00:06:00] interesting.

[00:06:00] Oh, okay. She’s like, I think you’ll be good at this. And I think they need you. And I was like, okay, interesting. So I listened and immediately signed up for the course certification. I like in 15 minutes, they had like 20, 000 of my money. That’s kind of

[00:06:16] Ashley: how I ran across it too. I saw it and I was like, yep, that’s it right there.

[00:06:20] I had not heard the podcast. I had not. Yeah.

[00:06:23] Brig Johnson: Nothing. I just like, she gave me her workbook and I listened to like 15 minutes and I was like, done. Let’s do it. And that’s, I want to say that because in 15 minutes I gave them 20, 000. I

[00:06:36] Ashley: love hearing that. I was just saying during the last interview that I did that I have this like deep belief that people won’t just hand over that much money without knowing you for a long time.

[00:06:47] And then I’m like, wait, I did that. I think it took me 24 hours to make the decision and I was like, done. I’m good. Let’s go.

[00:06:54] Brig Johnson: I will give the caveat that. Here’s something to say about sales. I had been [00:07:00] one, my first reaction to it is, Oh, I’ve been seeing her Instagram ads for the last year. Oh, okay. I never clicked on it because I was like, what is, what is she going to teach me?

[00:07:12] Yeah. Blonde and asymmetrical. I’m like, what’s she going to teach me? I never clicked on it. Right. Because it didn’t resonate with me. I’m like the image. I’m like, yeah, right. So, but because even though I didn’t resonate when, when someone else said, Hey, I had pattern recognition with

[00:07:33] Ashley: it. You were familiar with her face

[00:07:36] Brig Johnson: with the thing.

[00:07:36] Cause she literally, I was like, Facebook’s Facebook stalking me

[00:07:41] Ashley: for over a year. You’re like, I see her everywhere. So you had that like comfortability within your body. Yeah. So interesting. So it’s important to be everywhere. That’s good. Okay. So you became a life coach. This is like 2018, 2019 what you finished your certification.

[00:07:57] What did you start out doing?

[00:07:59] Brig Johnson: I did weight [00:08:00] loss because that was the lowest hanging fruit and it was that it’s my, it’s my secret. It’s my love. Passion. Like, but it’s more not weight loss. It’s more longevity. I’m like the biggest, I’m the biggest longevity geek, nerd, biohacking, all of that. Like that is like my playland.

[00:08:22] So it was, yeah, no, most people don’t. It was close to it. And I had, I had a visible result. I had just lost like 50 pounds. I was walking around with a six pack. So it was, it was an easy. Low hanging fruit for me to go into. I did that for, for about a year, I think. Okay.

[00:08:44] Ashley: So tell me how, when you first started, how did you start getting your first clients?

[00:08:49] Brig Johnson: Okay. One of the things I did because of my anesthesia background. So I think people in professional worlds like that, it’s like you get training. [00:09:00] So me seeking training was like, no big deal. Yeah, that’s normal. Like. Totally. Like, I want to learn this technique. You go pay money to go learn this new technique in anesthesia because in anesthesia, there’s always a new technique.

[00:09:16] And so like nothing to like go and learn a new technique. So for me, it was just became a life coach. I’m going to learn how to sell it. So I joined a mastermind. Okay. So now I’m like 3, 000 in a hoof. Right. So, um, with that, like I was going through like. Figuring out how to sell and all of that. And I think that’s when I started really learning some of the principles that I have.

[00:09:55] It was, it was going through that mastermind for me. That was [00:10:00] eye opening for me because. It was learning for me, the biggest thing was learning that I had to get out of my own way. And that’s where I came up with like, no, in order to be successful, you have to solve for safety. And the more marginalized you are, the more.

[00:10:21] Belonging isn’t accessible to you. Yeah. It’s like further

[00:10:26] Ashley: removed

[00:10:26] Brig Johnson: from you. It’s so far removed. Like you already don’t belong. And now I don’t belong and I’m going to take fewer risks. So it’s like, why? We can learn some of the biggest strategies, we can learn some of the biggest things, but we can’t implement is because we haven’t solved for safety first.

[00:10:49] Wow. That

[00:10:50] Ashley: is so powerful. I mean, I think that all the time, like all the strategies are out there. You can find any number of strategies on YouTube. But there’s reasons that we don’t implement [00:11:00] those strategies. And I love that you’re pointing out that safety. Wow. That’s really powerful. So when you were in this mastermind, you were learning these different sales techniques.

[00:11:08] What did you start? Do you remember getting your first client paid client?

[00:11:12] Brig Johnson: What did you do? It was so interesting. Um, I have to tell this story like. You know how you do the, the free whatever. And so, um, I did the, I did the low offer, low offer was supposed to be like, so that they can see them, like, I think it was 47 and was so excited.

[00:11:37] And I had like a webinar and like. 20 people were on and I was like, yes, right. And two bought, I’m like, okay.

[00:11:48] Ashley: That’s really good for your first webinar. I thought you were going to say nobody did. Right? Yeah.

[00:11:53] Brig Johnson: And so I was like, it was a course and I was like, yeah, but [00:12:00] I need to give them more. So I literally took that 47 and coach them one on one each of them for six, six months.

[00:12:09] For six months, for 47.

[00:12:12] Ashley: Okay, those two people got the best bargain. Do they have any idea what an amazing thing they got?

[00:12:20] Brig Johnson: Brig, not this Brig. That was why, how I got here, right? Like we, like we always try to like Think that how we start matters. It doesn’t, it doesn’t matter. It never matters. The thing is just to start.

[00:12:36] Yes, I got more money from them than they ever could have paid me. Wow,

[00:12:42] Ashley: because you were getting the practice you were getting. Yeah, you were putting yourself out there. So when you first did that webinar, did you just go put on your social media? Hey, I’m doing this webinar.

[00:12:50] Brig Johnson: Couldn’t tell you what I did. I did like, yes, I’m doing this.

[00:12:53] I like went live, did some things. I was dating this online marketing guru and so I [00:13:00] was just doing some stuff that he said I had noes idea what I was doing. That’s

[00:13:04] Ashley: awesome. What I mean, then you got a lot of value from whoever you were dating at the time. Yeah. Yeah. So you put yourself out there, you did the webinar, you got two clients.

[00:13:12] Then what did you do? How did you start growing beyond that?

[00:13:15] Brig Johnson: Um, I started. You know, just going online, talking about what I was doing, all that. And I kept meeting friction. I kept going to these meetings going, come, Ashley’s making money. And I’m not, how come Susie making money? And I’m not like, I had a 30, 000 a month.

[00:13:41] I’m like, I had a

[00:13:43] Ashley: slow month, like I made 80 this

[00:13:46] Brig Johnson: month. Can I cross on this one? Okay. Everybody does literally, I’m like the absolute fuck. And I’m like, [00:14:00] where, where is it? And so, but it wasn’t just me, it was me and my peers who looked like me. And there was just a small percentage of us, but there was enough for it to be like, wait a minute.

[00:14:12] You’re a physician. You’re a PhD.

[00:14:19] I’m like, all of us are very much high achieving black women making no money is everyone else making money and again, solve for safety first and I think, and it just kept coming back to that. So the way I did it was how I created my program, which is like, I just started challenging what I was believing in my bones.

[00:14:48] Mm hmm. And I started challenging it, but in a safe way. Like just try to break, like, just put yourself at, I know it has to be perfect. I know everybody gonna talk about you. [00:15:00] Like all of the stuff of belonging that comes up. Yeah. Like I know you do anesthesia. Why in the hell you sitting up here trying to sell life coaching?

[00:15:09] I know your friends are like, you ain’t got no business trying to sell life coaching because they know all your shit. And they knew you were just on the couch talking about something and how you gonna be a life coach. All of this is coming up and that’s what happens with our brain, right? Like all of it comes up.

[00:15:26] And if we don’t have a system to meet it, then we get stuck in that, right? And so I had to be, I had to tend to that, why I put myself out there. So

[00:15:41] Ashley: you began creating a system for tending to that. And that became. What you coached on then

[00:15:48] Brig Johnson: that eventually became what I eventually coached on because at that time I was coaching steel weight loss and weight loss.

[00:15:56] Okay, but it took me like a year to a [00:16:00] year and a half to switch it to black women and then start like from that. Like, oh, this is why we’re struggling with success and bringing that all in. But I had to go through that process first. So I think for your listeners, it’s like, sometimes our struggle is really where the millions are.

[00:16:22] If we just sit there and solve for it, because I promise you, whatever you’re struggling with. Someone else is. And if you can solve for it and give it language, they’ll be like, that’s what I’m doing. This is giving

[00:16:39] Ashley: me goosebumps. This is, I mean, what you, I always think that you just gave like a roadmap.

[00:16:46] This is exactly how to become successful as a coach. You dig in to what’s keeping you from being successful and then go coach other people

[00:16:55] Brig Johnson: on that. Right. Yeah. Beautiful. Or wherever your, whatever [00:17:00] your niche is, if it’s weight loss, dig in, like, dig in, like whatever it is. But for me, it was like, I kept looking around, I’m like, how come you ain’t making no money?

[00:17:09] No, you ain’t making no money. You ain’t making no money? How come, like, how come Sally Sue making money? The

[00:17:14] Ashley: thing that’s so amazing about this is you didn’t think of it as something external. You were like, there’s something going on inside of each of us that’s keeping us. You weren’t like, oh, it’s because of the training we had or because of the way the world is.

[00:17:26] You were like, there’s something going on

[00:17:27] Brig Johnson: in me. Like, here’s the deal. It is the training, it is the world, I’m not gonna change neither one of those, I ain’t even gonna fight it no more, I ain’t trying to change the world, I’m not trying to change the training, I’m not trying to change, like, I’m like, I am so Against fighting against, I am so much about using my energy to fight for.

[00:17:55] Oh,

[00:17:57] Ashley: there’s like all these perfect sound bites during this. [00:18:00] I’m like, I want to like clip these out and listen to them over and over. So inspirational. So you began during that year, you began creating safety for yourself. What happened to your business?

[00:18:13] Brig Johnson: My business started growing and, um, because I became like.

[00:18:20] Every time, like the I’m on life, I’m on live stream. And I literally had friends that would talk about my lives. This isn’t like, I’m thinking people would talk about my lives. I actually had one of my bestest friends that would talk about my lives. Like would make comments, underhanded comments. Right. And so I had to create safety.

[00:18:46] I had to create belonging. I had to learn to tend to, so that I can keep showing up because then it became, I was showing up. For her, instead of showing up for my clients,

[00:18:59] Ashley: you were talking [00:19:00] to her. So you were like, not showing up in a strong way, but like kind of pulling back.

[00:19:04] Brig Johnson: Yeah. Or if I did show up, I was showing up like, well, I wonder what she would think about this.

[00:19:08] Like it was about them, her, instead of what my clients needed me to hear.

[00:19:15] Ashley: I think about this all the time. Cause when we get on a live, when we write an email, when we write a blog post, any of it, if we’re speaking to our critic, even if it’s like a well meaning critic or someone that loves us, if we’re speaking to them, we show up so differently than we’re, than if we’re speaking to our fans.

[00:19:31] Yeah.

[00:19:32] Brig Johnson: Yeah. And so for me, I had to learn that that situation gave me a sense of belonging, a sense of safety within myself. So that I have to stop

[00:19:45] Ashley: speaking to

[00:19:45] Brig Johnson: her. Yeah. And everybody. Right. Mm hmm. The other thing I did is I had to be comfortable, um, I had to prioritize connection over knowledge [00:20:00] because in anesthesia, it was like, I know this and I know this, you’re the expert, I’m the expert.

[00:20:07] Right. But whenever I did a live and I had like, And yeah,

[00:20:15] Ashley: you’re like, I’m the

[00:20:15] Brig Johnson: expert. I’m the expert. Right. Would stay to the very end. They would be like, this is amazing. Yeah. Nothing.

[00:20:26] Ashley: And then never purchase anything.

[00:20:28] Brig Johnson: Nothing. But when I showed up in my jog bra on my walk, just going, Hey guys, because I’m connecting to them in connecting energy.

[00:20:43] It was. A game changer. Because I felt safe. Like, that’s the thing. Like anxiety is the most contagious emotion. Ever been in a room when someone’s anxious? You’re like, [00:21:00] right. It’s like, it’s like, it’s like herd mentality. Somebody’s anxious and somebody starts talking, right. It just breeds and breeds. Right.

[00:21:10] And there there’s mirror neurons. There’s aura. Like our nervous system is designed to protect us. And safety is that thing. Like what’s wrong. Why everybody running? Like all of it. Right. But so is safety. So use that for you. If you are safe within, people will feel safe. Coming to you to ask for support.

[00:21:37] Wow.

[00:21:38] Ashley: Yeah, that’s so good. So you were showing up on your walks, creating connection, creating safety for people. What format were you following at that time? Were you asking people to get on a

[00:21:50] Brig Johnson: call with you? Yeah, I didn’t have a, yo, I didn’t have a website. I didn’t have a calendar link. I didn’t [00:22:00] have, like, my one on ones, the last 15 minutes was, okay, I work, because I was still working full time.

[00:22:08] Uh huh. Work, um, Monday, Tuesday, so I could take you Wednesday at such a

[00:22:13] Ashley: size. It

[00:22:13] Brig Johnson: was so casual. Right? Like, that was the. It’s that was the last 15 minutes of every call. Like, when are we going to go meet next week?

[00:22:23] Ashley: I want so many people to hear that I want, you know, I have to remember there that when we’re showing this, there are people watching live.

[00:22:28] I want everyone to hear that, that you don’t have to have any of the infrastructure set up to get started. None of it’s important.

[00:22:35] Brig Johnson: It was like a year and a half. I think I made 150, 000 before I had a website. Oh my gosh.

[00:22:41] Ashley: I love that you said that. Okay. So tell me how much did you make in your first year?

[00:22:45] Brig Johnson: 33, 000.

[00:22:47] Ashley: Oh, I love hearing that. Okay. 30. That’s, that’s amazing. I mean, I’ve talked, I’ve done so many of these interviews where people are like zero, I made nothing my first year. Um, so you made 33, 000, you were selling weight loss coaching. What were your packages at the

[00:22:59] [00:23:00] time?

[00:23:00] Brig Johnson: I think, let me see. I did the 47.

[00:23:04] And you sold two of those. So to those, and let me tell you guys, when I asked for the renewal, I charged them 600 for another six months. And they both said no. Oh, my gosh.

[00:23:17] Ashley: That’s so low. And they said,

[00:23:18] Brig Johnson: okay, well, they said no. And I had a lot of thoughts about that. Now, maybe I wasn’t as good as I thought I was again, safety.

[00:23:26] Like if you can, you tend to yourself in those moments when you fall flat on your face, who’s there to meet you. Right. And I want to say something about that is. It has to be more than self coaching. It has to be in community or with someone else. It has to be witnessed. That is the way our body is wired because it’s a sense of belonging.

[00:23:52] So there has to be another person that says, I see you, I hear you. And I understand you. [00:24:00] Wow. Not that message doesn’t get transferred. So the thing that we do is we isolate. Pull away from the mastermind, pull away from the coach. I’m not doing it. And we isolate in a silo when really what we need is the opposite.

[00:24:20] Hmm. It is okay. It’s fine. Right. And we don’t need to hear it’s just your thoughts.

[00:24:30] Ashley: That does not ever help.

[00:24:35] Brig Johnson: So, um, I went from that to, I think I charged three, I think I got, somehow I got to 2, 500 or 3, 000 for the six months or six months. I sold my first 3000 package because my mom was in a restaurant and these ladies were having a great time at the bar.

[00:24:57] And I was leaving to get our car and val [00:25:00] in ballet. And I was looking for my mom. I’m like, where is she? And she went over there and talk. They were having too good of a time. She went over there and talk to him. My mom went over there and talk to them and show them my before and after. Oh, wow. And they were like, we’re go mom.

[00:25:15] Oh, right. Yeah. And they were like, where is she? And she’s like, here she is. Girl, I need to work with you. And she literally paid me 3, 000 to work. How did that feel? I Felt amazing. Yeah. Felt amazing.

[00:25:30] Ashley: So you started charging that for six months, one on one coaching. You met with them every week,

[00:25:36] Brig Johnson: met with them every week.

[00:25:38] Ashley: And you know, you’re already saying you didn’t have a website or anything. So I imagine you weren’t like, I had nailed my messaging. I had all, nope, nothing, nothing. You were like, I can help you lose

[00:25:47] Brig Johnson: weight. Yeah. Yeah. I had like, I had tech, I had stuff, but like, yeah. Um, and I went. You

[00:25:55] Ashley: were still working

[00:25:55] Brig Johnson: at that time.

[00:25:56] Yeah, I was still working. I started life coaching [00:26:00] never planning on being a full time life coach. Really? That was never, that was so far from my right door. Like, yeah, I just wanted to stop my part time job.

[00:26:12] Ashley: Because you were working two jobs at the time?

[00:26:14] Every

[00:26:14] Brig Johnson: nurse I know, every, most physicians I know, like every, anybody in medicine, we have one, our regular job, and then we had a part time gig.

[00:26:24] And the part time gig is the extra money.

[00:26:28] Ashley: I mean, I think about that. Cause I used to be a teacher, so we all knew we all had something else going on outside of teaching. Yeah. Yeah. I didn’t realize that in medicine. So then you hit your second year and what changed when, when did you hit that point where you’re like, okay, this could be a full time

[00:26:43] Brig Johnson: thing.

[00:26:45] I think we have to talk about like. I knew my, I wanted to like coach high achieving black women and I had so much. I don’t belong in teaching [00:27:00] higher achievement, black women, because I didn’t go to a historically black university. I didn’t read all of the important books that you have to read. Like I didn’t have the criteria, so I don’t belong.

[00:27:12] So I had to deal with that on myself. So I literally coached. On that for like five months before I ever said. That was my niche. Like you

[00:27:23] Ashley: got coached on it? Yeah. Okay. Okay. So you were receiving coaching. You’re like, I think this is what I wanna do, but I can’t

[00:27:30] Brig Johnson: listen. If you’re in this journey, especially those first years, you need a life coach.

[00:27:35] Yeah. Like, I’m sorry, I’m just like, it ain’t even optional. You need a life coach, even if you have a business coach. ’cause the business coach is gonna tell you what to do. The life coach is going to help you do the shit that they just told you to

[00:27:49] Ashley: get out of your brain and

[00:27:51] Brig Johnson: head and help soothe and whatever.

[00:27:54] And so like, I can’t, why can’t you?[00:28:00]

[00:28:02] It makes so much sense to me. I’m like, you kind

[00:28:04] Ashley: of sound like me

[00:28:05] Brig Johnson: last week. I didn’t read the song of Solomon. That’s right. I didn’t, I didn’t read Tony Morrison’s book. I cannot coach high achievement black women. I can’t do

[00:28:14] Ashley: it. Oh, I love this. Okay. So you had your life coach. You get coached on it for six months.

[00:28:20] And then finally you start saying this,

[00:28:22] Brig Johnson: right? Finally, I like, no, I’m still like, I don’t know how to talk. I don’t know how to talk to my people. I don’t know my messaging. I have it all wrong. And George Floyd. No. COVID came, COVID came and I am a wreck. When I tell you I’m a wreck, I am a wreck. I go from not watching TV for two years to glued to the TV.

[00:28:54] I am reading every article. I am trying to be Dr. Fossey. Myself [00:29:00] literally trying to learn everything about infectious diseases and everything like, cause I am in anesthesia. You can’t imagine the person who’s in the airway with this mysterious disease going on that we know nothing about transmitting and everything.

[00:29:18] I’m like seeing 36 year olds, like was walking around and then flat on the floor. And I’m like, what the hell? And they’re calling me and of course everybody’s in the room and everybody leaves. But anesthesia has to stay you. Wow. So it takes me about two weeks to like stop circling. I was circling a drain, like literally circling a drain.

[00:29:43] I finally got to some stability in my first instinct was. If I’m circling the drain as a life coach and I have these, these tools, other people are too. So that’s when I was like, let’s support the black community. [00:30:00] So I started stepping into my role of. Yes. Let’s support the black community. I did a, I asked a couple of my friends together, we got together, we put on like a Facebook group and we did like a summit.

[00:30:14] Like if you have this, this, this, like all of that. And so.

[00:30:17] Ashley: Like a virtual summit for people who are struggling with, okay. Not necessarily people in the medical

[00:30:23] Brig Johnson: field, but okay. It was for, it was for black women specifically. Okay. Because I was like, again, if I’m struggling and I got this, I know. People who

[00:30:33] Ashley: don’t are really

[00:30:34] Brig Johnson: struggling.

[00:30:35] Right. Cause I literally came out of it and I was like, okay, let’s go to work. Oh yeah. I got to put all this shit on. Okay. Put it on. I got this thing around. Okay. But I had to go through that first. Right. And so I had already stepped into it and then. The murder of George Floyd happened. And that’s when I really like, this is who I am and really [00:31:00] stepped into it because I just saw, like, I just saw it more of is as a half to like, this is just who I am.

[00:31:10] I think that energy is what changed. It’s like me totally. Just coming into my own as this is who I help. I don’t even know what the fuck I’m saying. I don’t even know how I help you. I just know I can. I know.

[00:31:26] Ashley: Yeah. So you really embodied, like, this is my role. This is my purpose in the world. Okay. So is that where you began to shift to maybe I could do this full time?

[00:31:38] Brig Johnson: No, um, when did I,

[00:31:42] yo, it took, it took my coach like a year of coaching me to quit my part time job. You can imagine my full time job. Like I was. Coaching with a part time job in a full time job. [00:32:00] So

[00:32:04] again, safety, right? Like I had to solve for safety. And for me, I wasn’t going to be broke. Like that safety of, uh, we’ve been broke all our life. We ain’t doing that again. I had to meet that, not shame it, not anything, but like, okay, I get it. Like intend to it. What do you need? Okay. We need to, okay. All right.

[00:32:28] That means I’m gonna have to work more. Okay. That’s fine. Like I would have conversations with that part of me. And that’s what I teach my clients to do is like. It’s not an enemy. It is on your side. Oh,

[00:32:43] Ashley: wow. Because it’s fighting for your

[00:32:44] Brig Johnson: safety, fighting for your safety. The moment we just switched that one thing of it is, it is working against me to know it is on my side, but let me work with it.

[00:32:59] Game changing. [00:33:00]

[00:33:00] Ashley: I’m like feeling that in my body. Okay. Yeah, that’s powerful. Okay. So you, what were you, what was your marketing strategy at that time? What were you offering? You were doing one on one coaching. There was no

[00:33:14] Brig Johnson: strategy. I love that. There was no strategy. There was no anything. I just went live.

[00:33:21] Okay. And you had your, I would go live when I needed to, or I didn’t even have a, I had an email list. I never emailed anybody. Yeah. So there was no emailing people. There was no weekly emails. There wasn’t even a weekly live call. It was, Oh, this, this looks good. I’m inspired by doing this. I’m

[00:33:41] Ashley: going to go live.

[00:33:42] So you were doing that on Instagram, on your Facebook. Where were you doing

[00:33:45] Brig Johnson: that? It was all Facebook. Okay. It was my business. Mostly using all Facebook. And guess what? It was the, the call, the CTA, which I didn’t even know what that was. Uh huh. DM me.

[00:33:58] Ashley: Oh, that’s so good. So you would do a [00:34:00] live and you’d be like, if this is resonating, shoot me, DM,

[00:34:03] Brig Johnson: DM me.

[00:34:04] And then they would DM me. And I was like, okay, give me three times. My process, that’s the one thing I didn’t know is my process is we get on a call, none of this, what’s your price? What’s your, my process is I maintain leadership even with nothing else. Yeah. My process, we’re going to get on a call. I’m going to ask you some questions.

[00:34:28] I’m gonna get real nosy. Yeah. I’m gonna tell you what my prescription is. You’re either going to say I’m crazy or you get me, then we’ll talk about the plan and then we’ll make a decision. Oh,

[00:34:40] Ashley: so good. Okay. So people would DM you people you didn’t know, which is DMU. You’d get on a call. You were selling at that time, one on one coaching for six months for 3000.

[00:34:52] Brig Johnson: I think by that time I probably got up to 5k somewhere in there. Okay. And I stayed at 5k for a while [00:35:00] of the firm believer that if I can’t say it without any problems, then it’s not my price. I don’t want to coach myself on my price. Not at that point. Not at that point. Not as a beginner. I want, the last thing I want to do on my consult is get out of their brain and into my brain.

[00:35:21] Right. Because I’m worried

[00:35:22] Ashley: about the price. Yeah. So if you’re having to think about it while you’re trying to help them manage their mind around it. Yeah. Oh, that’s really good. Okay. So then what happened? How many clients, like what happened next?

[00:35:34] Brig Johnson: Um, I started getting clients. Helping all the people and I still do now even though like my niche is high achieving black women.

[00:35:43] I have clients that are White male, Asian, like whatever, because it’s one on one, but my primary focus is high achievement, black women. And whenever I do a group or whatever, most that is what it’s for. Right. So I started [00:36:00] signing clients, um, and then. Oh, this was a key thing. It was a lesson for me. I was teaching at a school and I was a coach there.

[00:36:13] And in that, when you’re coaching some of their clients, you signed a non compete. And I would always get people that would go, can I coach with you? And I’d be like, no, I literally had, like, I had one guy and he was like four or five minutes in, and he was like, This is amazing. Stop everything. I want to hire you.

[00:36:36] And I was like, and he was like, no, serious. I’m a multimillionaire. Yeah, I need you. And I was like, and you can’t, oh, I developed the thought of when people coach with me, work with me. So I was like, how can I solve for that? Cause I can’t [00:37:00] change the policy again. I ain’t fighting, not fighting. He changed the policy.

[00:37:07] So I started doing these things called, I came up with coach a thon, I started doing coach a thons. Oh, okay. So I would just say, hey, I’m going to coach. On this day. And I’ll be coaching from this time to this time, free coaching, social media, right? And people started coming to my coaches and I would just coach

[00:37:30] Ashley: on zoom.

[00:37:31] It was on zoom. They jump on your zoom. Oh my goodness. Other were other people

[00:37:35] Brig Johnson: watching? No, it was just, yeah. The people who were in the zoom room. Yeah. Okay. Okay. So I was like, because I took that thought. I was like, well, shit. Like I could have clients, but I can’t if

[00:37:49] Ashley: they, but if they go to me, they want to work with me.

[00:37:52] So I’ll coach with them. I will give

[00:37:54] Brig Johnson: myself opportunities for people to coach with me. That’s really good.

[00:37:59] Ashley: I love that [00:38:00] you didn’t follow someone’s system. You were like, this is what’s working. I’m gonna do

[00:38:04] Brig Johnson: more of it. Right. And, but it was that thought. Right. But again, I think. Here’s where I, here’s where I still go down to, if you want success, solve for safety first.

[00:38:17] The reason why is because our innovation comes when we’re in safe. If we’re like, I can never do it. See, I know it. That can’t even happen. Like I could have went there. Like I can’t even, I’m just doing nobody. I can’t even do it a good, like if I went to that, but I’m like safe, I belong. I’m Brig, I can do this.

[00:38:42] Right. From safety, how can, now your brain is released to like, how can I solve for this? How can I fix this? You can be creative. You need to be innovative. Yeah. Oh, wow. So I started selling and I started doing my, my, [00:39:00] um, my consultations and I still have my one on one coach this. I like, I spent a year and a half with my one on one coach the first year and a half, like taking me through everything.

[00:39:10] I had that support. I think. I think to have that support, especially during the scary stuff, I don’t think I would have made it without it. I can promise you that because I didn’t have these skills. Now I have these skills that I know what the problem is, but I didn’t have these then that’s how I developed them.

[00:39:27] So I get on one call and I do a console and I tell her to price. And she looked at me like, that’s it. Oh, right. Okay. Yeah. 5, 000. She was like, really? And I was like, yeah, she signed up. So I told my coach, she was like, I think you’re doing a client’s a disservice by continuing to charge 5, 000 because they see the value [00:40:00] as being more.

[00:40:00] And now it’s like Wolfgang Puck restaurant and ain’t nobody like, you know, how you jailed your restaurant by how many cars, like, let’s not be there cause there ain’t no cars here. And so it was a lesson for me of like, Oh, I’m like, I’m doing them a disservice. Yeah. Cause they go in

[00:40:20] Ashley: thinking, Oh, this isn’t, this isn’t even that expensive.

[00:40:24] I know.

[00:40:25] Brig Johnson: I coach with you. I see you. It’s like, why are my clients value in my, me and my time more than I,

[00:40:32] Ashley: wow. Okay. So then you switched prices.

[00:40:36] Brig Johnson: I went to eight. That was a big jump for me. You were

[00:40:41] Ashley: feeling uncomfortable, but you did it.

[00:40:43] Brig Johnson: My, um, my coach was like 10 and I was like eight, 10, eight, and I stayed at eight briefly and went to 10 and 10 was, was like a nice sweet spot [00:41:00] for me.

[00:41:00] Like 10, 10 months, not 10, 10 for six months, it was a nice sweet spot for me. Okay. Um, and so I just love. Having a price that you feel really like it’s a win win for everybody. And so for me, like I kept that for the longest, like I do six months. Cause I told you now I have three months programs. It was like, I do six months and it’s this price.

[00:41:28] And lately I’ve been realizing, cause I did a group for a while and I’m revamping the group. So I’m going, I went back to one on one like tips and everything. And so I’m in my one on one I’m expanding it. And so I had more openings and I signed a client. And the problem that she wanted help with, we solved in like two months, where it used to take me six months.

[00:41:57] Oh,

[00:41:57] Ashley: so you, your skills were [00:42:00] increasing, so you could get, right. And

[00:42:02] Brig Johnson: she’s like, I don’t have anything like, so the rest of it is like, yes, did we reinforce it? Yes. But she’s like, I’m like, I’m good. Yeah. And I remember a thought I used to have when I first started coaching, which was I’m as good as Brooke, who was like the leader of the life coach school.

[00:42:23] She’s an amazing coach. And I used to tell myself, like, I’m as good as Brooke, as far as. I’m going to get you your transformation. She’s just going to get it quicker. Like she’s going to get like, I’ll get there in 45 minutes where she gets to in 10 minutes. That was the way I languished it to myself. Like, so it wasn’t like she’s better than me or they’re better than me.

[00:42:44] I’m like, it just takes me longer, a little bit longer. Okay. Like two plus two. Last time I checked is four. I was going to say two, two plus two is four. Right. So. If it takes you two [00:43:00] minutes to figure that out, or if it takes you two hours to figure it out, it’s still correct. So the only thing that’s happened between now and then is my skill level and my ability to identify, see the patterns, help it has in, has increased, which is what’s supposed to happen, right?

[00:43:23] As we get things. So eventually I had to go, Brid, why are you still doing six months? Yeah.

[00:43:31] Ashley: I’ve had that feeling before where after like the third month, we’re like, okay, this is, we fixed

[00:43:36] Brig Johnson: it. Now. Right. Yeah. And so, and I do have those people who totally is like my high seven, six and seven figure, they, they coached me for a completely different reason.

[00:43:48] They want that. It’s almost like I’m on retainer. Yeah. That’s ongoing, just check in. They may schedule, they may not like I’m having problems with my [00:44:00] husband. I’m having problems with this, like the stuff that’s getting in the way that’s taken away from their brain as a distraction so that I can show up.

[00:44:09] They know that that’s a different type of person. And then there’s a person who I just want to feel more confident. I just want to get over this divorce. I just want to know why I’m stuck. I just want to start showing up. That’s three months. Yeah. Right. And so that’s why I have the two packages now. So do you

[00:44:29] Ashley: charge differently for them?

[00:44:31] Brig Johnson: Yeah. I charge 10 K for three months, which 10 K for six

[00:44:36] Ashley: months, but you were like, we’re getting those same results. You

[00:44:39] Brig Johnson: get the exact same result faster time, which actually means that you get to implement it faster, which is actually a better bargain. Yeah.

[00:44:47] Ashley: So sometimes the shorter time period should be more than,

[00:44:50] Brig Johnson: like, I’m like, yeah.

[00:44:53] So, um, because you, you have to expend less time and [00:45:00] energy to get the same result. Yep. Right. And so now you get to use it faster. Like if you, if your thing was, I can’t show up, I have visibility, I’m not confident. If we, if we take care of that in three months, now you’ve got an additional three months of getting out there.

[00:45:14] Yeah. Right. So I have that. And then for the people who want that ongoing, I do 18 K for six months. So it’s not 20 K it’s 18 K for six months. So then

[00:45:27] Ashley: how have you kept your pipeline full? What are you doing to make sure you’re getting the consults to you as you know, people graduate out of your program?

[00:45:35] How do you keep that pipeline full?

[00:45:37] Brig Johnson: That’s where I struggle. That’s not because here where I, I think everybody, that’s why I know anybody can make a hundred K. Anybody can pretty much make 200 K on their warm market and just showing up where I’m finding it difficult is at that two 50 to 300 K level. [00:46:00] Now we need some lead generation.

[00:46:02] We need pipeline. We need all the shit that I said I’d hadn’t done. We need messaging because when you’re going to cold market, you need messaging. It can’t be, I can help you. I don’t know what I do, but I’m good at it because that’s literally what I would tell people. I would get on podcasts and go, I don’t, I, my people, my clients have to say what I do.

[00:46:23] I don’t know what I do. I just know I’m good at it. This

[00:46:27] Ashley: is amazing. I love that you’re sharing that because listen, you’re telling people, you just put yourself out there and be like, I’m good at this. Get really good at it. Yeah. And you’re going to be able to make it to a hundred, 200 K just doing that, being messy with

[00:46:42] Brig Johnson: it.

[00:46:43] Right. Totally. I know I can help you. Like, that’s it. I don’t know what I do. Like I literally would like until like probably. Mid last year, that was my thing. Like, I don’t know what I do. I’m just good at it. I know I can help you. That’s it. [00:47:00] I like, I would, if you listen to any podcast interview with me and my clients, I have plenty of them do.

[00:47:06] Cause I don’t know what I do. Like I would ask my clients, y’all tell me what I did with you. Cause I don’t know what I

[00:47:11] Ashley: do. You’re like, I can give some examples, but okay. So you hit, so you’re kind of at the point right now where you’re like, I’m trying to get. To the point where it’s predictable, where it’s easy to replicate all of that.

[00:47:22] That’s the scalability.

[00:47:25] Brig Johnson: And what I’m finding is again, relearning all of the stuff again on a different level. I’m like, Oh, you just have to relearn everything again. Yes. But thank God. I’ve scaled my safety to go with my success, because if you don’t, and you try to get to that next level and you got to relearn, because there’s a relearning now I’ve triggered all that safety again, and if you hadn’t scaled your safety.[00:48:00]

[00:48:00] Like,

[00:48:01] Ashley: right. And if you have, then you have the skills, you’re like, okay, I know how I did this before,

[00:48:06] Brig Johnson: you know, how to tend to yourself. You’re, it’s not that you’re not making yourself wrong. It’s like, yep, I’m scared. Yep. Here we go. Here we go. Oh, I know how to tend to myself. We’ve done this before. Like, you know how to take care of you.

[00:48:20] And that part of you trust you because it’s like. Oh, you have done this before. It doesn’t mean it’s not going to be scared or say all the shit. It just means that it’s like. Okay. I, okay. I’ll give you my hand. Yeah. I’ve gone through this once. Okay. Okay. I’ll trust you. I’ll, I’ll, I’ll hold my hand. Okay.

[00:48:40] I’ll trust you. Right? Yeah. But you have to have that relationship with that part of you that is afraid. Mm-Hmm. . You have to have that relationship with that part of you that’s like, everybody’s gonna kick us off the island. You have to. And the more marginalized you are, the more important this is. I think that’s the gap.

[00:48:59] [00:49:00] Between pay gap and everything, because in order to take bigger risk, which is where to pay days are, because when you take bigger risks, you’re solving bigger problems. You want to make more money, you solve bigger problems to larger people or money or less people, more people for less money or more people, less, you know what I mean?

[00:49:22] Yeah, yeah, yeah. Right. If you want to take risk. You have to feel like you belong

[00:49:31] Ashley: that there’s a safe space for you.

[00:49:35] Brig Johnson: The only way we as black people, marginalized people are going to close that gap is if we fix the fact that we live in a fucking world that tells us we don’t belong without fighting them, trying to ask them to change, but deciding to do it for our.

[00:49:57] It’s amazing.

[00:49:59] Ashley: [00:50:00] I can, I can see why people get such extreme results working with you. Yes. This is amazing. So maybe because you had created that safety, this question won’t really apply, but was there ever a moment where you were like, I can’t do this. I want to give up. I’m sure. Yes.

[00:50:15] Brig Johnson: All the time. Okay. No, here’s the deal.

[00:50:17] Like people think, Oh, safety. Then I don’t have, no, it all comes up. You just have tools and it’s like. I was in a mastermind that I paid 50, 000 for, and I was in there with seven figure people making 10 million, 20 million. And I was watching the coaching. And they had the biggest fits ever, like the biggest fits, they would get coaching and it would be tears and gnashing of teeth, all the shit that I do, and I think in 10 figure people don’t do, they don’t

[00:50:52] Ashley: struggle with that anymore.

[00:50:54] Yeah. They’ve made it

[00:50:55] Brig Johnson: right. Crying, [00:51:00] gnashing of teeth, no arguing, and I don’t want to stand and whatever. And then the next. Two days later, I would see them showing up powerfully with the program that the coach had told them, standing in all their energy. And I was like, that’s it. They were taking

[00:51:19] Ashley: the time to like wrestle with it.

[00:51:21] They worked through

[00:51:22] Brig Johnson: it, but they spent less time in it. Oh, the problem is speed of implementation standard for success is try it, fail, evaluate, correct, evaluate, correct, Try it again, marginalize, try it, fail.

[00:51:48] We’re going to sit there. We have longer implementation speed of implementation because I’ve got to sit there and like, this was wrong. Maybe I shouldn’t have, and [00:52:00] I’m questioning because it’s triggering all of that, that, that condition shit. Right. Whereas I think other people who feel a greater sense because I have people of color who can do this faster too.

[00:52:13] And I look at them and I’m like, what’s your family life like mom and dad still together. Did they think you was special? Yes. I know I’m special. Mm-Hmm. . They feel safe. You don have that right? They feel safe. Right? And so I was like, oh, it’s the speed of implementation. That’s the thing. The safer you feel.

[00:52:37] You fall, you go through all the shit. I should quit. I don’t want to do this. You get the hater, you get the Facebook comment. That’s like, you ain’t got no business doing this. Who you are. I’m sure somebody is going to say something about this one. Right. It’s going to happen. We will have the same human emotion because we’re [00:53:00] humans.

[00:53:00] Yeah. I think, especially as marginalized people, we have to accept. That, that is a natural human response. It doesn’t mean we’re weak. It doesn’t mean something’s wrong with us. It just means we’re having a human response. How you meet that is the key. And that’s what I teach my clients. That’s how you create more success.

[00:53:25] That moment right there, that moment is the key moment. I’m sorry that my AI is just, oh, I love

[00:53:33] Ashley: it. I get to like track you as you’re moving around. I’m like, I’m with you in this. I’m so in this too, where I’m listening and I’m feeling it. I mean, the way you word things, even your voice is so comforting. I’m like, Oh, this is so good.

[00:53:47] So then it becomes your, your Amount of belonging determines then how quickly you can come out of that. Yeah. So beautiful. So go ahead. No, you tell me what you were going to [00:54:00] say. And

[00:54:01] Brig Johnson: it was just like, and we just get better at accepting the whole I’m freaking out. Yep. I know. Of course I am. Of course I am.

[00:54:13] I’m a human, like they didn’t, that’s where I realized when I watched them, I’m like, what’s wrong with you? Ain’t nobody saying you shouldn’t be doing this. And ain’t nobody saying it’s just a thought, right. And ain’t nobody saying something like you’re just taking this to whatever, get over it. Yeah. And that’s what we’re missing is that compassion that tending to, and if we’re missing that, that speed of implementation, we may have the best of ideas.

[00:54:49] And I promise you, even the best of ideas, you have to go through 15. I’ve got to say my messaging 15 times. I did it. I don’t know what you teach Ashley, [00:55:00] but like, if you teach them how to do this and you do this and it don’t work, speed of implementation. Okay. Change this one thing. Do it again. Do it again.

[00:55:10] Right. How long we stay in that? I don’t know is the thing, but what we can reverse that by. Being okay with our failure, understanding that how I meet myself in those moments is going to be the thing that’s going to determine how fast I take the next risk. You want to protect the next risk and the only way you can protect that next risk.

[00:55:39] It’s about how you treat yourself in that moment right

[00:55:43] Ashley: now. Oh, good. And I love that you’ve added as you are treating yourself with compassion, also having it witnessed, having that community. It has to be. For that other person.

[00:55:53] Brig Johnson: It has to be. It can’t just be you because remember it’s belonging. It’s wired in.

[00:55:58] It’s a shared experience. [00:56:00] That’s why I’m like. You have to have a coach, I’m sorry, you do, or, and here’s another, here’s another tip for your clients. Yes, a coach and you have to have a success squad. You have to have a squad of people who are going through the shit that you were going through. And if you don’t create one so that when you’re upset because you made 29 K and your goal was 30 K, you got someone that can, you can go to and go.

[00:56:28] I’m so upset. I made 20. Cause you go to your friends and family and you’re like, so you’re like. First of all, bitch, what the hell would get the bitch, get the fuck out of here. If I say it,

[00:56:46] right. So you have to have a sense, like what we can normalize. Yes, my brain is having the same reaction at 29K as if it would at 29. You have to [00:57:00] understand that our brain doesn’t change neuropathways because there’s more dollars on it.

[00:57:05] Ashley: Boy, did I not understand that before. I thought it got easier as we made money.

[00:57:09] No! It does

[00:57:11] Brig Johnson: not! It does not! I’m like a loss isn’t like, well, you’ve got 10 million. So what? That was brain. Like once that pathway goes, you’re not enough. It doesn’t care what the dollars are.

[00:57:25] Ashley: Oh, so you’re, I mean, I’m picking up your advice is create that belonging within yourself by having compassion, do it in a way that it’s witnessed by having a coach or someone you can talk to about it.

[00:57:36] Actually,

[00:57:36] Brig Johnson: the real, the way it really works is. It’s modeled to us first. Okay. And then we learn how to do it to ourselves. That’s why I say you have to be with a coach that knows how to do this and do this with you because you’re modeling it. Because if it didn’t happen when we were kids, [00:58:00] you spin your knee and mama went, Oh, baby girl.

[00:58:02] If mama went. Get your ass up, but you’re crying for it. Don’t be crying over us. Like it has to be modeled to us first. We have to experience it. And then we do it to ourselves too.

[00:58:20] Ashley: So working with a life coach is one of the ways that you can experience that haven’t modeled for you. And

[00:58:25] Brig Johnson: then you with a friend, like a friend who would like girl, it’s okay.

[00:58:29] Right. But like. It has to be witnessed and okay, like that, that’s just, that is the missing thing. Like the more we get that, the more we’re like, this environment is safe. And if we believe then this is my environment is safe. Then we naturally unleash our curiosity. What’s that? What’s that over there? Let me eat this.

[00:58:57] Ooh, what’s that? Right? Like, just think about kids and [00:59:00] how safe they feel. Right. Yep.

[00:59:04] Ashley: Until they

[00:59:04] Brig Johnson: don’t, right. And kids get that cue from parents. Biggest thing. Ooh, that’s why I like, that’s why do you have to pick up the kids and love on them? Like they don’t get the oxytocin. They don’t get the you’re wanted, you’re special.

[00:59:20] Right? All of that. And so, yes, it has to be, it, it is internal. But if I just don’t want people to think like, I’m like, I got, I’m good. I do this on my own. It doesn’t work. It doesn’t work. The neural pathway is strengthened by working with someone who was doing this intentionally. I am always planting seeds intentionally.

[00:59:45] You’re amazing. Of course. Right. I know what I’m doing. I’m wiring that safety and they’re taking bigger risks and they don’t even know why

[00:59:54] Ashley: I’m like, Oh, cause you’re, Oh, it’s like the subconscious, like on the, um, [01:00:00] subliminal messaging almost helping their nervous system to feel safe. I feel like this is like a roadmap to success for coaches.

[01:00:09] Brig Johnson: That’s what I’m an

[01:00:09] Ashley: expert at. It’s like the secret behind it. And it’s amazing because it’s none of its strategy, none of its tactics, none of its techniques. None. And it’s so amazing. So I love this. Okay. So here’s my favorite question during the interview. If you, I, I feel like I already know your answer to this, but if you were to completely start over all the knowledge you have now, you have a thousand dollars.

[01:00:33] Where do you start?

[01:00:34] Brig Johnson: Same thing I did.

[01:00:36] Ashley: That’s what I thought you’re going to say. Just

[01:00:38] Brig Johnson: go. Just go, just start sharing, comforting yourself, sharing, stepping out, coming back in, taking care of yourself, developing that. I think one of the best things I did was develop a success squad. I intentionally met other coaches because my friends.

[01:00:57] They don’t want to hear about, and they don’t want you to [01:01:00] coach them and they don’t want to hear a coach talk. So I was like, Oh, I need this. So it’s okay to create another community for yourself of someone who’s working, not for y’all to coach each other all the time, but just, you could just talk. I’m struggling with this and dah, dah, dah, dah, dah.

[01:01:17] But like, make sure that it’s someone, cause I think sometimes we stay with people and it’s like that same mind thing. I’m like, Ooh. We need, you know, make sure it’s people who are like going for the same. Yes. We’re

[01:01:31] Ashley: moving forward. Not right. Sitting in it. Yep. Yeah. Not.

[01:01:34] Brig Johnson: Yeah. And it’s the program. It’s like, no.

[01:01:38] Okay. Okay.

[01:01:39] Ashley: Let’s talk about something else. Yeah. I love that. I mean, I feel really lucky because you’re talking about all these different roles. And I’m like, thank goodness. My business coach that gives me all my strategies is also a deep dive coach. So we go back to like seven year old Ashley and, you know, sit with her and hold her hand and cry.

[01:01:54] And I’m within a mastermind within that. So we have that sense of community. I’m [01:02:00] like all the things you’re saying, I’m like, Oh, that has been such a huge part of my success. It’s amazing.

[01:02:06] Brig Johnson: Totally. Totally. Cause I’m like, I’m like, I’ve been in masterminds and I’m like, I see masterminds where the coach will give them like drop the biggest jewel for them, but if we don’t have the safety to implement it.

[01:02:23] It doesn’t matter. It doesn’t matter. Like, it’s like, take it and run with it. It’s like they can’t,

[01:02:30] Ashley: I mean, it makes me want to go back to my mastermind and just have that value of it in a different way, you know, be more vulnerable and be more.

[01:02:38] Brig Johnson: Yeah. Mastermind is like in the shared interest of like, we’re doing this together.

[01:02:44] You see me. I see you. You’re special. I’m special. We all get to think we’re fucking special. Yep. We are. We are. We get to brag, we get to celebrate along the way, and we’re like, nice girls don’t do that. Nice girls don’t. Don’t, [01:03:00] don’t toot your own horn. Hell fucking, I am tooting my horn. I am one of the best at what I do.

[01:03:06] And then you are

[01:03:07] Ashley: that example of. being us being allowed to toot our own horns. I love it. Oh, this is so good. I’m like mesmerized by everything you’re saying. You’re, I think the way you even talk just brings calm. It’s so amazing. I’m going to go back and listen to other, do you have a podcast?

[01:03:27] Brig Johnson: Yes, I do.

[01:03:28] Okay. I’m definitely going to have to start listening. Breakthrough with

[01:03:30] Ashley: Brig. Okay. Breakthrough with Brig. I’m going to go check it out. So how else you’ve already shared your offer that you do the one on one coaching for three months and six months. How, if this really resonates with the individuals that are listening right now, how can they find you?

[01:03:44] Brig Johnson: Go to my website, brigjohnson. com B R I G J O H N S O N. That’s it. Amazing. They can follow me on Johnson Brig, uh, on Instagram. That’s where I, I used to hang out on Facebook. I switched to Instagram. I [01:04:00] know I’m supposed to be on LinkedIn. I need, I’m going to get on LinkedIn. Again, it’s that I can see why.

[01:04:08] Everything I said, like get you to 250 to 300 and I can see why, oh, I need different skillset and that’s why I’m always telling people like we scale businesses, but are you scaling yourself? Are you scaling your nervous system to meet? Are you scaling your belief system? Are you scaling your belonging intentionally?

[01:04:33] Like, are you scaling your relationships? Like we don’t think of like. The most important thing you can do for your business is to scale your relationships.

[01:04:43] Ashley: Oh, now you need to do a podcast on that. Cause I want to dig into that and hear all about it.

[01:04:50] Brig Johnson: Right. Cause I coach so much on relationships. I’m like, yeah, because your sense of belonging is being threatened.

[01:04:56] Yeah. As

[01:04:56] Ashley: you grow more successful.

[01:04:58] Brig Johnson: Yes. Right. [01:05:00] Your sense of belonging, like who, who’s my tribe, whatever. Yes. Friendships, relationship, your relationship with yourself. Even yourself is going, you doing some shit you ain’t done before. Are you changing? Yes, I am. Danger. Right. So it has to be intentional scaling of you, but not only that, like your lifestyle practices, are you eating in a way that signals safe?

[01:05:26] Are you exercising, sleeping in a way that signals safe? All of it is you want to be successful, solve for safety,

[01:05:35] Ashley: create safety. Oh, this is so good. So this is amazing. I. I’m so deep in this. I have like my, my brain is going to be chewing on this the rest of the day where I’m going to ask, keep asking myself, have I created safety in all these different ways?

[01:05:51] Is that what’s keeping me from reaching the next level? So I’m excited to dig into that. And I imagine people listening are too, because this probably [01:06:00] resonated with many of the people listening today. So I. Appreciate everything you’ve shared with us. I am so excited to go listen to some of your podcasts and understand how to create that safety differently.

[01:06:11] So thank you so much for everything you’ve shared. And so if you are here listening, if you’re here on YouTube right now, you know, go connect with break, go listen to the podcast, go reach out through her DMS. You can connect with her in any of those ways. Um, and if you are ready to talk about. Your model, if you want to figure out what model you want to follow as a coach, if you’re just getting started, if you’re ready to grow to the next level, then you can also reach out to me.

[01:06:37] And we can chat about that. We can talk about, um, what model, you know, out of all these different models that I’ve learned from all of these different six, seven, and eight figure coaches. And we can look at what model would be best for the lifestyle you want. And for the, you know, what you want to create with your business, you can do that.

[01:06:53] You can book a time by going to talkwithashley. com and we can chat. And don’t forget if you. If you’re watching this on [01:07:00] YouTube to hit subscribe. And if you’re listening to it on a podcasting app, then follow and give a review so that we can reach more individuals and I will see everyone next week.

[01:07:09] Thank you again so much for being here today, break.

[01:07:11] Thanks for listening to another episode of the High Earning Coaches podcast. Subscribe to the show and never miss another episode. I’d love to stay connected, so make sure to connect with me, ashleyjangro, on Instagram.