Ashley Jangro
Business strategy & strategic partnerships
I work with companies and experts on what comes next for their programs. Sometimes that's bringing in a proven program that already exists. Sometimes it's pulling years of know-how out of someone's head and turning it into something they can teach.
For companies
Proven programs, brought into your business
A lot of companies already know what their customers need next. Maybe it's help writing the emails they keep putting off, or a system for showing up consistently with content. The hard part is building that from scratch, because it pulls your team away from everything else.
So I look for programs that already exist and already work, from established creators, with the templates, SOPs, and systems that come with them. Then I put the partnership together so you can use them in your own business and offer them to your customers, members, or team.
I work mostly with software platforms, agencies, and training and coaching programs. If you're wondering whether a licensed program would fit what you're building, that's a great first conversation.
Talk about a partnershipFor experts
Turning what you know into something you can teach
Some of the smartest people I know can't explain how they do what they do. Their approach works, their clients get results, and all of it lives in their head.
So we start by pulling it out. What do people come to you for? What are the four or five steps you walk them through every time? Once we can see the outline of it, we shape it into a methodology, and then into something people can buy, like a course, a program, a community, or a book. And when it makes sense, I'll connect you with the right people to take it further, including licensing.
The part nobody warns you about is the mind drama. Imposter syndrome shows up. Selling starts to feel like selling yourself, when what you're really selling is a result and a system. I'm a coach, so we work on that part too, because it's usually what's actually in the way.
Talk about your programCoaching and coach training
Two other places you'll find me
Coach Certification for Therapists
A 12-week, one-to-one certification for therapists who want to add coaching to their practice. We cover the coaching skills, how to keep a clear line between the two roles, and how to build a coaching offer people want to buy. I also train people who aren't therapists and are ready to become coaches.
therapistcoachtraining.comUnspiraled
My weekly coaching group for people whose brains like to spin. We use brain science to understand what's happening when we overthink, and practical tools to work with it. I also coach executive women one-to-one, plus adults making sense of a late ADHD diagnosis.
unspiraled.com
A little about me
Twenty years of building and selling online
I started out as a teacher, and I have a master's degree in curriculum and instruction. Then my mom bought a baby gift boutique on eBay and handed it to me to figure out how to make it sell. That's how I ended up in digital marketing, first SEO and then social media, and eventually speaking about it on stages like Affiliate Summit.
Later I moved into coaching and sales, including enrollment and sales for The Life Coach School and The Decluttering Club's coach training program. These days I also work on the partner side of a large affiliate program.
I'm always asking whether someone can actually use what they've learned, in their real life or their real business. That question runs through everything I do.
I live in Castle Rock, Colorado, with my husband and our big blended family.
Kind words
From people I've worked with on their business
I went from feeling discouraged after years of not making much as a coach, and not serving the way I was meant to, to someone who can market and sell my coaching easily and confidently. I made more in two months after working with Ashley than I ever did in my previous four years of coaching! And I'm having the impact I wanted to on my clients.
Ashley takes the mystery out of some of those marketing strategies that may feel out of reach for solo operator entrepreneurs. She also offers a framework that helps identify what's working, what to stop doing, what to do next, and have fun doing it!
If you don't know where to start or if you need some structure for all the ideas and advice you get, Ashley will put it all in a sequence for you so you can focus on what comes first instead of feeling overwhelmed by everything.
I used to think coaching sales was something icky that I just had to go through in order to help people with my coaching. Now I see sales as part of a relationship-building process and I'm confident I will connect with my future clients. No ick necessary!
I have gone through a couple of marketing courses in the past, but none of them were set up with such a solid foundation. Taking time to decide who I am, and what I stand for has been huge for me.
Y'all, if you get weird about selling, go to Ashley and say, "Hey, I'm a weirdo. I act weird when it comes to selling." And she can help you with it.
Speaking
On stage since I was six
The first time someone handed me a microphone, I was six, at my mom's business conference. The emcee asked if anyone had anything to say, so I raised my hand, stood up on my chair, and told the whole room, "I don't have anything to say. I just wanted everyone to look at me."
I've gotten better at the having-something-to-say part. Since 2013 I've spoken at Affiliate Summit for years (and emceed it once), along with Performance Marketing Summit, a Life Coach School live event, and plenty of smaller company events. I come from a teaching background, so I want people to leave with something they can actually use.
Topics I love right now include building partnerships that actually get used, turning expertise into a program, using AI well in a small business, and what our brains are doing when work feels hard.
Ask about speaking
Podcast archive
High Earning Coaches
Conversations with coaches who found creative ways to build real income. I'm not recording new episodes, but these are still some of the most useful things I send to new coaches.
Have something you're figuring out?
Book a time and tell me what you're working on.
Book a conversation