My Go To
Tools and Resources
Keep it Simple
You do not need fancy tech to build a business as a coach or therapist, especially if you are just starting out.
It is you, your skill, messaging, and the value that you provide that will help you be successful as a coach successful as a coach.
That said, if you are looking for resources, these are my favorite that I have used with clients and in my own business.
To keep things simple, look for these badges:
If you prioritize ease
over price
Tools that don't
break the bank
Disclaimer: Some of these links are affiliate links, which means I might get a small kickback if you end up purchasing after clicking my link. Rest assured, I never recommend something I haven’t used myself and like enough to recommend! I also try to negotiate special deals.
I also try to negotiate special deals for my audience, so if you use my link, you may see that you’ll receive a percentage off or a special bonus! Coupons and details are listed below.
Jump to tools in a
specific category:
Online Course Platform
This is where I host my $9 anxiety course for parents. Super easy setup, great analytics, and the affiliate program is fantastic. If you’re selling any digital products, this beats trying to figure out complicated tech.
The all-in-one platform for therapists who want to create courses, manage email lists, and build websites without the tech overwhelm. Pricier than other options, but you get what you pay for in terms of ease and professional results
Website and Landing Pages
Still my go-to for building professional websites. It’s more flexible than drag-and-drop builders, and you actually own your content. Yes, there’s a learning curve, but it’s worth it for the customization options and SEO capabilities.
The all-in-one platform for therapists who want to create courses, manage email lists, and build websites without the tech overwhelm. Pricier than other options, but you get what you pay for in terms of ease and professional results
This is where I host my $9 anxiety course for parents. Super easy setup, great analytics, and the affiliate program is fantastic. If you’re selling any digital products, this beats trying to figure out complicated tech.
Domain Names and Hosting
My hosting provider for WordPress sites. They specialize in WordPress hosting, so everything just works faster and more reliably. Great customer support when you actually need help, and they handle the technical stuff so I don’t have to.
Where I buy all my domain names. Straightforward pricing, no weird upsells, and their customer service is actually helpful. Plus they include free privacy protection so you don’t get spam calls from people trying to sell you SEO services.
Still my go-to for building professional websites. It’s more flexible than drag-and-drop builders, and you actually own your content. Yes, there’s a learning curve, but it’s worth it for the customization options and SEO capabilities.
Email Marketing
My email marketing platform of choice. Clean interface, reliable delivery, and their automation features are perfect for nurturing leads without feeling spammy. Great for therapists who want to stay connected with their audience without the overwhelm of complicated funnels.
HIPAA-compliant email that actually works like regular Gmail. I can use the interface I’m already familiar with while staying compliant for client communication. Plus you get all the Google tools—Drive, Calendar, Docs—in one package.
Payment Processing
This is where I host my $9 anxiety course for parents. Super easy setup, great analytics, and the affiliate program is fantastic. If you’re selling any digital products, this beats trying to figure out complicated tech.
Automates my social media responses without losing the personal touch. Great for handling common questions on Facebook and Instagram so I can focus on actual conversations. Easy to set up even if you’re not tech-savvy.
Makes YouTube way less overwhelming. Helps with keyword research, thumbnail testing, and scheduling uploads. If you’re creating any video content for your practice, this takes the guesswork out of getting found.
AI
My best friend, assistant, and everything. I use it for brainstorming workshop ideas, writing social media captions, creating client handouts, and basically thinking through any business challenge. And you can train it to talk like you! It’s like having a brilliant colleague available 24/7 who never judges your random questions. Just remember, it’s not a replacement for clinical decision making.
Video and podcast editing for people who hate editing. You literally edit by editing the transcript—delete a sentence and it disappears from the video. Game-changer for creating course content or social media videos without wanting to throw your computer.
AI voice generation that’s actually good. Perfect for creating audio versions of your written content or adding voiceovers to videos when you don’t want to record yourself talking for the hundredth time.
AI video creation that looks surprisingly real. Great for creating explainer videos or course content when you want a professional look without hiring a video team. Still feels a bit futuristic, but it works.
I’m not a designer, but Canva makes me look like one. I use it for everything—social media posts, worksheets for clients, presentation slides. The Pro version is worth it for the background remover alone.
VIDEO
Video and podcast editing for people who hate editing. You literally edit by editing the transcript—delete a sentence and it disappears from the video. Game-changer for creating course content or social media videos without wanting to throw your computer.
Screen recording made stupidly simple. I use it for everything—explaining things to clients, creating quick training videos, and recording course content. Just hit record and share the link. No fancy editing required, which is exactly what I need.
Professional audio without the professional price tag. Makes everything I record—courses, videos, calls—sound way better than my laptop mic. Good audio is half the battle in looking credible online.
Tiny light, mic, and tripod in one that make a huge difference. Perfect for video calls, recording content, or any time you need to look professional on camera without setting up a whole lighting rig.
BUSINESS ADMIN
HIPAA-compliant email that actually works like regular Gmail. I can use the interface I’m already familiar with while staying compliant for client communication. Plus you get all the Google tools—Drive, Calendar, Docs—in one package.
Makes adding events to calendars actually work. You know how frustrated people get when they can’t easily save your workshop or webinar to their calendar? This fixes that. One link, works with all calendar apps.
Digital notebook that feels like real paper. Perfect for session notes, workshop planning, or just thinking through ideas without the distraction of a screen. Converts handwriting to text, which is magic for someone with my handwriting.
Pre-made contracts and legal templates specifically for coaches and therapists. Takes the guesswork out of protecting yourself legally without paying lawyer fees for every single document you need.
Where I found my virtual assistant who actually gets it. They specialize in matching you with VAs who understand online businesses, so you don’t have to explain what a funnel is or why social media matters. Game-changer for getting your time back.
PODCASTING
Video and podcast editing for people who hate editing. You literally edit by editing the transcript—delete a sentence and it disappears from the video. Game-changer for creating course content or social media videos without wanting to throw your computer.
Podcast hosting that just works. Been around forever, which means they know what they’re doing. Easy upload, good analytics, and distributes to all the major platforms without drama.
Podcast hosting for people who want it simple. Clean interface, helpful analytics, and they actually give you tips on how to improve your podcast. More user-friendly than some other options if you’re just getting started.
SERVICE PROVIDER
Where I found my virtual assistant who actually gets it. They specialize in matching you with VAs who understand online businesses, so you don’t have to explain what a funnel is or why social media matters. Game-changer for getting your time back.
Pre-made contracts and legal templates specifically for coaches and therapists. Takes the guesswork out of protecting yourself legally without paying lawyer fees for every single document you need.
WEBINARS AND LIVE EVENTS
Obviously essential for teletherapy, but I also use it to record my courses and host workshops. The breakout rooms are perfect for group therapy sessions.
Live streaming that doesn’t require a tech degree. Perfect for hosting webinars, going live on social media, or recording interviews. Clean, professional look without needing fancy equipment or complicated software.
GRAPHICS
I’m not a designer, but Canva makes me look like one. I use it for everything—social media posts, worksheets for clients, presentation slides. The Pro version is worth it for the background remover alone.
AFFILIATE MARKETING TOOLS
This is where I host my $9 anxiety course for parents. Super easy setup, great analytics, and the affiliate program is fantastic. If you’re selling any digital products, this beats trying to figure out complicated tech.
RANDOM EXTRAS
The $9 Email Marketing Membership that’s actually worth it. Liz gives you fresh email templates every month plus teaches you how to write emails that people actually want to read. Perfect for therapists who hate feeling salesy but need to stay connected with their audience.
Pre-made contracts and legal templates specifically for coaches and therapists. Takes the guesswork out of protecting yourself legally without paying lawyer fees for every single document you need.
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